GameStop – DLC attach rates at the chain are up to 50% in some cases

GameStop’s director of retail digital distribution, Kaira Schliesser, has stated attach rates for DLC in the retail chain are as much as 50% in some instances. Talking to VentureBeat, Schliesser stated DLC does a more satisfactory job of affixing the chain’s clients to a game title than add-ons or add-ons, because of the very fact “it’s very easy for [...]